(i) Write the unique content for all the pages.
(ii) Try to avoid the same paragraph (content) in your WebPages, it may affect the search results.
(iii) Don’t copy the content from internet and put into your website. You may penalize from the search engines.
(iv) Your Content must be the unique and freshness.
(v) Write the related content to your pages. i.e. Services page contains about your services not about your history or achievements.
(vi) In content try to write the targeted keyword, but don’t use excessively.
In back links is the most effective way to get the visits and site popularity. Make an effort to get the quality backlinks from relevant websites. i.e. If your website related to restaurant industry, get the backlinks from the food relevant sites. Page rank is the main criteria in the backlinks. So, Post your website into the quality websites (backlinks) with good page rank.
Site Speed and compatibility
Nowadays, search engines measuring the site loading time. So, makes fast your website, it will help to get reduce the bounce rate. Build simple and easy site navigation for your website. That will be easy to understand the site structure and navigation menu help to find the relevant pages.
Google Webmasters & Analytics Tools
Google webmasters tools, it will help to find the not found pages, Crawl error pages and duplicate Meta tags. Using Google webmaster, you will try to fix the above mentioned errors in your webpages.
Google Analytics Tools, It will help to find the visitors from which location, which keyword from which search engines, new visits or repeated visits and page visits.