Hotjar vs SmartLook

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Both tools are very familiar in Session recordings and helps a lot to understand the user behavior and experience.

Why we needed Session recording tool?

• Find out where people are getting stuck on an eCommerce website

• Understand how to improve a SaaS product and its features

• See where people get stuck on a lead generation website or page

• Find bugs and opportunities for improvement

Smart look has a slight edge over than Hotjar when comparing features. You can check the below mentioned table to understand the features wise comparison.

Features

Smart Look

Hot Jar

Advanced filtering

30 filters

24 filters

Always-on recording

Always-on means, we record every user.

Continuous Capture is available for Business users

Visitor journey

 

Yes

Yes

Identify customers (connect with user id)

Use Smartlook API to identify users and look up customer’s replays by their name or email. IP also trackable.

Hotjar’s Identify API allows you to pass data about your users to Hotjar using Javascript, saving them as User Attributes.

Heatmaps

Yes

Yes

Events

Events can be used to filter recordings.

Tagging your Recordings allows you to note specific actions, like CTA clicks, sign-ups, or visitor states.

Funnels

We can use funnels to find people who didn’t finish a step. Watch people repeatedly encounter the same problem, fix it and increase conversions.

Not supported

Analytics & Reporting

Yes

No

Incoming Feedback

No

Yes

Surveys

No

Yes

Google analytics

In Google Analytics, we can add Smartlook Session URL as a secondary dimension.

No

Zendesk

Yes

No

Google Optimize

No

Yes

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